Marketing Tips

Marketing Tips

Let your Existing and Prospective Clients know that you have Mergers and Acquisitions experience in your professional tool box.

For Existing Clients – When considering how to market your mergers and acquisitions knowledge to already existing clients, ask yourself the following questions:

  • Do your clients know what you do?
    Ask yourself about what services you offer. Are your current clients aware of the variety of services you offer?
  • Do they recommend you to other business owners?
    If you’re good at what you do, most likely your happy clients would recommend you and your services to other business owners. However, when was the last time you stopped and considered your inventory of services, and which one of those is most likely to be recommended by a current client to a future client?

For Prospective Clients – While you may already have a marketing plan in place to capture the attention of prospective clients, does it cover all the services you offer and is there a plan in place if your lead goes cold? If that’s the case, consider the following:

  • When did your prospective client last hear from you?
    If there’s been a lapse in time since you last heard from a prospective client, letting them know that you’ve added mergers and acquisitions experience to your professional tool box can be a way to open communications again.
  • Do they know who you are?
    While your prospective client might recognize your name or your business’ name, adding mergers and acquisitions experience to your list of service can help differentiate your practice from other companies in your industry.

Use on your Business Website(s)
Having mergers and acquisitions experience in your professional portfolio will set you apart but make sure to advertise your niche skills in the same place you advertise more commonly known skills. This small change can help you stand out from others in your industry when your potential clients are conducting web searches. You should also consider:

  • What value is your website to clients and prospects?
    Your website should not be just a place for clients to land after conducting an internet search for your phone number. It should be an accurate representation of the depth of your skills. Include content your clients would find engaging, your business successes, and an up-to-date list of all the services you offer.
  • What have you done for them lately?
    Offering professional, consistent, and reliable service is what your customers expect, but after enough time passes, they can want more. Having a new service to offer can show your customers your always improving your services.

Kevin Short, M&A Expert, can help
If you’re looking to re-energize your market presence and would like to share the spotlight with a mergers and acquisitions expert and award winning author, Kevin Short can help. If you’d like Kevin Short to host a business owners workshop, please contact us at info@claytoncapitalpartners.com. If you want more information about Kevin Short’s award-winning book, “Sell Your Business for An Outrageous Price,” visit www.thinkoutrageous.com.